Privacy Policy

1) Who we are

The Life Boutique (“we”, “us”, “our”) operates this website and processes personal data as described here. If you have questions, contact us at hello@thelifeboutique.co.

2) What we collect

Order details: name, email, billing/shipping details (if applicable), purchased products, payment status, and order history.
Account data (if you create one): login and order history.
Customer support data: messages you send us, attachments you share, and order references needed to help you.
Marketing preferences: email subscription status, preferences, and engagement (opens/clicks) if you subscribe.
Technical + usage data: device/browser info, approximate location, page views, and interactions (via analytics and advertising tools).

3) Why we collect it (our purposes)

To fulfill your order and deliver digital products.
To provide customer support and handle refunds/chargebacks where applicable.
To run and secure the site (fraud prevention, debugging, uptime).
To improve performance (what pages work, what breaks, what customers actually use).
To market (only where allowed) — e.g., newsletters or ad measurement — depending on your consent/choices and local law.

4) Legal bases (GDPR / UK GDPR)

Where GDPR/UK GDPR applies, we process data based on one or more of:

Contract: to provide what you bought (order + delivery).
Legitimate interests: running and improving the business (site security, analytics that are proportionate, basic measurement).
Consent: email marketing and (where required) non-essential cookies/trackers.
Legal obligation: tax, accounting, and compliance requirements.

5) Who we share data with (your stack, clearly)

We share data only with service providers needed to operate the store:

Shopify (store platform, checkout, hosting, order management).
Payment providers (to process payments; we do not store full card details).
Google Analytics 4 (GA4) (site analytics + performance measurement).
Meta (Facebook/Instagram) (advertising measurement and campaign performance).
TikTok (advertising measurement and campaign performance).
Pinterest (advertising measurement and campaign performance).
Klaviyo (email marketing, segmentation, automated flows for subscribers).
Gorgias (customer support inbox, ticket history, order lookup for support).

These providers process data on our behalf and are required to protect it according to applicable data protection laws.

6) Cookies, pixels, and similar tech

We use cookies and similar technologies to keep the site working, understand performance, and measure ads. Where required by law (for example, EU/EEA/UK), non-essential cookies and trackers are only used after you consent via a cookie banner.

Essential: checkout, security, fraud prevention, site functionality.
Analytics: GA4 (helps us understand what’s working and what’s broken).
Advertising: Meta, TikTok, Pinterest (conversion and performance measurement).

7) Email marketing

If you subscribe, we may email you about new releases, bestsellers, and helpful updates. You can unsubscribe anytime using the link in any email. We use Klaviyo to manage subscriptions and email delivery.

8) Data retention (how long we keep it)

Order records: kept as needed for accounting, tax, and legal compliance (typically several years depending on jurisdiction).
Support tickets: kept to provide continuity and improve support; we may delete or anonymize older tickets over time.
Marketing data: kept until you unsubscribe or request deletion (subject to legal requirements).
Analytics/ad data: retained according to the settings of the relevant tools and our operational needs.

9) International transfers

We sell worldwide, and our service providers may process data in countries outside your own. When required, we rely on appropriate safeguards (such as contractual protections) to support cross-border data transfers.

10) Your rights

Depending on your location, you may have rights such as:

Access to the personal data we hold about you
Correction of inaccurate data
Deletion (in some cases)
Restriction or objection to processing (in some cases)
Data portability (where applicable)
Withdrawal of consent (where processing is based on consent)
Residents of certain jurisdictions (such as California) may have additional rights regarding access, deletion, or restriction of personal data under local laws.

To exercise rights, contact us at hello@thelifeboutique.co. If you’re in the EU/EEA/UK, you also have the right to lodge a complaint with your local data protection authority.

11) Children’s privacy

Our products are for adults/parents to purchase. We do not knowingly collect personal data directly from children. If you believe a child has provided us personal data, contact us and we’ll delete it where appropriate.

12) Security

We use reasonable administrative, technical, and organizational measures to protect personal data. No system is 100% secure, but we treat security as non-negotiable.

13) Changes to this policy

We may update this Privacy Policy to reflect changes in our practices or for legal/operational reasons. The latest version will always be posted on this page.

14) Advertising and measurement

We may use advertising and analytics tools (such as Meta, TikTok, Pinterest, and Google Analytics) to understand how visitors interact with our site and to measure the performance of marketing campaigns.

These tools may use cookies, pixels, or similar technologies to:

measure ad performance
understand which pages or products are viewed
improve our marketing and website experience

Where required by law, non-essential tracking technologies are only activated after your consent via our cookie banner. We do not sell personal data.

15) Affiliate links and recommendations

Some pages may contain recommendations or links to third-party tools or services. If we ever participate in affiliate programs, we may receive a commission if you purchase through those links. This does not affect the price you pay.

We only recommend products or services we believe are useful for our audience.